WhatsApp in Recruiting: Effective Strategies for Deskless Workers
Introduction
Recruiting Deskless Workers presents many challenges for companies. The Wollmilchsau Online Recruiting Study 2023 reveals that while 99% of career sites and job boards are mobile-optimized, the same cannot be said for application forms. The majority of these forms (55%) are not mobile-optimized and often too complex with an average of 8 fields. The result is numerous abandoned applications and dissatisfied recruiting teams. Faced with these challenges, it's time to rethink our recruiting strategies and adopt innovative solutions like WhatsApp.
Why Use WhatsApp in Recruiting?
WhatsApp is not just a widely used communication app but also a powerful tool in recruiting. With over 85% of the population in the DACH region using WhatsApp daily, it offers unparalleled reach and accessibility.
Benefits of WhatsApp in Recruiting
- Accessibility: Nearly everyone has WhatsApp at their fingertips, enabling fast and personal communication.
- Mobility: Applicants can conveniently start and complete the process on the go.
- Simplicity: The application process via WhatsApp is target-group-oriented, reduces barriers, and increases application numbers.
- Mobile Optimization: WhatsApp is perfectly designed for mobile use and supports a seamless application process.
How Does It Work in Practice?
Imagine an applicant seeing the job advertisement on a social media platform or career site. A click or scanning a QR code leads directly into a WhatsApp chat, where the applicant is pre-qualified through predefined questions. The application can be completed within minutes, making the process not only efficient but also pleasant.
Integrating WhatsApp into Your Recruiting Strategy
Incorporating WhatsApp allows for direct and immediate communication with applicants, brings the company closer to the candidates, and creates a positive experience for both sides.
Conclusion: The Future of Recruiting
WhatsApp is revolutionizing recruiting by improving application quality and reducing time-to-hire. In a world where mobility and easy communication are becoming increasingly important, WhatsApp is not just a trend but a necessity for modern recruiting.
FAQs
Is WhatsApp safe for the recruiting process?
WhatsApp offers end-to-end encryption, making it a secure option for exchanging information.
Can all types of jobs be advertised through WhatsApp?
Yes, WhatsApp can be effectively used for a variety of positions, especially for Deskless Workers.
PastaHR is a software solution that helps companies increase the number of qualified applications by modernizing recruiting processes and tailoring them to target groups. Among other things, PastaHR relies on chat platforms such as WhatsApp and, more recently, Instagram, which is already in use by initial customers.
