PastaHR Success Story: WhatsApp recruitment in the healthcare sector
How Balgrist University Hospital is combating the shortage of qualified workers
Industry: Healthcare
Challenge: Shortage of qualified workers
Solution: Applications and communication via WhatsApp
Results: Increase in qualified applications by over 65% and reduction in time-to-hire by more than 1 week
Persistent shortage of qualified workers in the healthcare sector as a challenge
Balgrist University Hospital is a highly specialized private clinic with around 1400 employees in Zurich. Sebastian Drews, Head of Nursing, highlights the ongoing shortage of qualified workers in the healthcare sector as the biggest challenge facing Balgrist University Hospital. Before using PastaHR, various recruitment measures such as job portals and physical and digital events were tried out - but without success.
Why Balgrist University Hospital chose PastaHR as its solution
Balgrist University Hospital was looking for an efficient and simple tool that would simplify the application process and enable uncomplicated initial contact with future employees. The aim was to increase the number of qualified applications and reduce the time-to-hire. After the first conversation with PastaHR, Sebastian recognized the team's extensive market knowledge and the intuitive tool that was precisely tailored to their needs. Sebastian says:
"The initial setup of PastaHR was very simple! We only had to customize the pre-qualification questions based on proven templates - PastaHR took care of all further process steps."
Sebastian also says:
"PastaHR set everything up for us very quickly and we were able to test it immediately."
He and his team describe the collaboration with PastaHR as very pleasant, fast and uncomplicated.
More qualified applications and hires through PastaHR
The nursing service was the first area within Balgrist University Hospital to use PastaHR's WhatsApp application. And with great success: in just five months, the WhatsApp application became the clinic's most successful application channel. The number of qualified applications increased by over 65% with the help of PastaHR. The automated pre-qualification questions have also increased the quality of applications: 70% of all people hired originally applied via PastaHR. Due to the convincing results, various other departments outside the nursing service are now also using PastaHR.
Reduced time-to-hire & improved candidate experience
Around 85% of the adult population in the DACH region uses WhatsApp, and the proportion is even higher than 90% among young people. The familiar and low-threshold use of WhatsApp allows applicants to get in touch with Balgrist University Hospital quickly and directly. According to Sebastian, this also makes it quicker and easier to establish an emotional relationship with future employees. In addition, no time is lost due to emails or phone calls, as WhatsApp messages are always read and answered quickly by applicants. At Balgrist University Hospital, the time-to-hire is reduced by more than a week thanks to PastaHR. Sebastian says:
"We are faster this way - and a clear step ahead of the other hospitals."
PastaHR results at a glance
- Strategic: WhatsApp application is the most significant application channel
- Influence: Increase in qualified applications by over 65% with PastaHR
- Quality: 70% of all people hired via WhatsApp, respectively PastaHR
- Speed: Reduction in time-to-hire by more than a week thanks to PastaHR
- Candidate Experience: 94% of applicants find the PastaHR application process time-saving & uncomplicated
Interested? Let's talk!
PastaHR helps companies to receive more qualified applications with recruiting via WhatsApp. Learn more about us and book an initial meeting with us here.
